– Researching and implementing new marketing and the latest trends
– Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)
– Using web analytics tools to monitor site traffic
– Brainstorming new campaign ideas and growth strategies
– Helping optimize the user experience on the company’s website and assisting with the landing page creation
– Tracking consumer purchase behavior
– Gaining potential leads and transforming them into customers
– Optimizing marketing campaigns, including email marketing, social media and digital advertising
– Constructing campaign decks to show the starting points, how it worked and the results
– Presenting campaigns to the entire team
– Answering questions on projects and their successes to management, clients and stakeholders
– Examining brand ambassadors and their statistics
– Exploring different influencers to work with throughout the year and for specific campaigns
– Working with influencers to ensure they create brand-aligned content, post at an agreed time and deal with any positive or negative comments